Are you a UX practitioner who knows that academic research is full of information that can make your work easier, but you don’t know where to find it, how to digest it— or even how to influence it?
Are you an HCI researcher who wants to increase the impact of your academic work on industry, but you’re not sure what UX practitioners need to know or how best to communicate your findings to them?
Come to the CHI 2019 UX Research-Practice Event and help change that. Giles Colborne, CEO of cxpartners and a leader in UX practice, will open the event by speaking on Bridging the Relevance Gap. “At a time when organisations are investing heavily in their design teams,” Giles asks, “why does that gap remain so wide?” He will draw on his conversations with design leaders and his own explorations of this topic, “to find places where we may just be able to bridge the gap for the benefit of both sides.”
Giles’s talk will be followed by a short panel discussion featuring people from both academia and industry. Stuart Reeves, of Nottingham University, will describe his work on understanding how usability testing is conducted in practice; and Laura Lascau, of University College London, will describe her new project to translate academic research into articles that are more understandable to practice. Chris Rourke, CEO of User Vision, will speak about his company’s needs from academia and some challenges they have faced in getting those needs met.
Then it’s your turn! Inspired by the ideas and challenges discussed, we will work together to identify and select ideas that inspire us, and to generate plans and action items for taking them forward. We will begin building the bridges that we have long wished we had.
This event is free for registered CHI attendees, or £25 for those wanting to attend only this event. Registration information here.
Elizabeth Buie, CHI 2019 Industry Liaison, of Sigma Consulting Solutions Ltd and recently of Northumbria University, will chair the event.
Giles Colborne, CEO, cxpartners
Giles co-founded cxpartners in 2004. Since then, it has grown to one of the world’s leading independent experience design consultancies working on next generation experience design and generating hundreds of millions of dollars of revenue for companies such as Marriott, RAC, and AXA. His book, ‘Simple and Usable’, now in its second edition, is a best seller in Europe and the US, and has been translated into Chinese and Korean. Giles is former president of the UPA, co-chair of IA Summit, and UX Awards judge. Additionally, he has worked with the British Standards Institute in developing standards for web accessibility.
Bridging the relevance gap
There’s a gap between the academic study of HCI and the practice of interaction design in industry. At a time when organisations are investing heavily in their design teams, why does that gap remain so wide? I’ll draw on my conversations with design leaders in industry and past research into this topic to find places where we may just be able to bridge the gap for the benefit of both sides.
Castle 1/2 in the Crowne Plaza Hotel, beside the SEC.
Register using this link. Please ignore information about CHI 2019 on the registration page. Use the Register button at the bottom of the form to sign up directly for the UX Event. If you have already registered for CHI 2019 then you will be able to sign up for the UX Event from Wednesday 17th April.